Print Advertising Campaign

Better mouse trap my @#%. Without high-performance communications, only creditors beat a path to your door. Fortunately for Halliburton subsidiary GeoGraphix, its marketers knew that perception, not just performance, affects today’s competitive energy market. Origin brought the company’s brand in line with its reputation as an industry leader through total brand reinvention, management and maintenance. Now it’s earning more cheese than ever with fresh advertising that features client endorsements, trade shows, motion graphics and a killer new Web site.

VIP Event Invitation Package

Conservative colors. Globes. Hardhat-sporting crews gazing thoughtfully at the horizon; it’s hard to find energetic design in the energy industry. But we gave GeoGraphix a fresh, distinctive and engaging brand identity system—something that not only denotes credibility but humanity, confidence and progressive industry leadership. Now whatever the format, GeoGraphix stands out.

Tradeshow Guidebook

The clock was ticking. GeoGraphix had a huge tradeshow right as the Web site launched. And to help push show attendance and their latest software offering, we created an integrated campaign of advertising, online and direct mail pieces with a “test drive” theme. The campaign gave one lucky prospective software user a new MINI Cooper—getting GeoGraphix plenty of business development miles along the way.

Corporate Web Site

We designed the GeoGraphix Web site with an eye not just toward clean design and white space, but also intuitiveness and use-case analysis. Who goes to the site? What’s important to them? How can we help site visitors get the info they need as quickly and easily as possible—while still delivering GeoGraphix news, information and messaging? What was once your typical run-of-the-mill oil patch site is now a vibrant asset that’s both beautiful and functional.

www.geographix.com