Capabilities Brochure

Sun Tzu said all battles were won before they’re fought. So when Time Warner squared off against SBC in the enterprise-level Internet market, we sent them in with Kung Fu Grip: developing a brand called Time Warner Cable Business Solutions. Origin created TWCBS using smart strategy, support and an identity distinct from existing Time Warner brands. The smack-down also included ads showing business buyers who didn’t have to knuckle under to long-time monopoly SBC.

Corporate Web site

Focus. That’s what we gave the new Time Warner Business Solutions Web site. We designed it with small businesses in mind, while making the most of the brand’s visual assets and new messaging. Accommodating online account management functionality, as well as spotlighting the most germane offerings and service selling points, the site communicates professionalism—but with the liberating flexibility of the brand. Now both site users and Time Warner’s marketers can focus on the big picture.

www.twcbs.com

Print Advertising Campaign

Whether you’re talking menswear or high-speed internet for small business, nothing sucks like not having a choice. That was the foundation of the TWC Business Solutions brand identity ad campaign, which let prospective customers know they now had a choice in business connectivity. The ads ran in the Wall Street Journal and the Houston Business Journal—sending web traffic off the charts, lighting up the phone lines and creating big buzz.

Promotional Video

Time Warner Cable Business Solutions also needed a flagship piece of marketing collateral to contextualize and communicate how TWC Business Solutions fits into the Houston Fortune 1000 business scene. Using its new identity system and a little professional polish, this piece was the perfect take-away for those looking for the best choice in enterprise connectivity. Its emphasis on bottom-line benefits and technology was a welcome sight for a marketplace thirsty for more internet options. Drink up, boys and girls.