3-D Direct Response Campaign

Residuals-management provider Synagro was tired of wasting big bucks on trade pub ads whose returns were fuzzier than that thing in the back of your fridge. Synagro wanted real ROI. They wanted functional design. And they wanted scalability. Fast. Origin helped them redirect a significant portion of their advertising dollars to engineer a three-piece direct response strategy that turned almost one in every two opportunities identified through the campaign into a sales call!

3-D Direct Response Campaign

Unlike the 1980 Brooke Shields film Blue Lagoon, many lagoons have something to offer society. Many municipal and industrial facilities rely on them as an integral part of their process, but taking care of these pragmatic ponds can be problematic. To help Synagro catch more lagoon business, origin developed a fishing theme for the company’s 3-D mailer—complete with functional Synagro-branded lures.

3-D Direct Response Campaign

In direct mail, you know that moment when the decision-maker or gatekeeper goes through his or her mail to separate the trophy fish from the trigger fish? Well, this piece got Synagro’s message through the net every time. Response was exceptional and sales figures for the company’s Lagoon Cleaning service line jumped like rural Nebraskans hearing the national anthem.