2004 Annual Report

Admit it: you never outgrow toys. When it comes to the toys it takes to capitalize on seismic data, Input/Output has the newest and coolest on the block. That’s why we chose “Giving Seismic a Whole New Image,” as its 2004 annual report theme. We made it bold, crisp and dynamic—creating a new, engaging brand image along the way to match its new business model. Not all of Input/Output’s competitors still want to play.

Print Collateral System

We also delivered a portfolio of vivid, hard-hitting print collateral that used the new identity system and communicated brand value while delivering the info these tech-savvy buyers needed. Here’s the rub with these tech-type brochures: either engineering dictates it and there’s no messaging or persuasive subtlety—or the marketing department dictates it and doesn’t capitalize on critical tech data. We balanced the piece just right—giving both I/O buyers and sales performance good vibrations.

Corporate Web Site

The market for I/O’s products and services is global, with prospects and customers from South America to Southeast Asia. And these buyers are always staring down a deadline. Origin built I/O a Web site that not only gave global buyers information and mechanisms to see and buy its stuff, but also organized dozens of disparate offerings in a way that made finding things easy. From new products to software upgrades, the site was a smashing success.

Trade Show Exhibit

While it’s true that you never get a second chance to make a first impression, you can still impress those who know you—with a little planning and a lot of work. We helped I/O make a big bang at the tradeshow following the redesign of its brand visuals. The combination of an awesome new tradeshow booth and new integrated collateral gave it a progressive, aggressive image matching its revolutionary new technology.

Tradeshow Invitation and Guidebook

To ensure qualified attendance, we designed a focused tradeshow invitation and a special guidebook promoting the latest and most popular products and technologies based on prospective attendees’ likely stages in the buying cycle. Spotlighting the company’s new advanced Single Point Recording (SPR) technology, the pieces generated true interest; people came to the booth out of valid buyer interest—not because we hired nude jugglers or gave away free beer. That was Plan B.