Passion Conferences Direct Mail

For better or worse, the choices you made in university really affected on your life, eh? With that fact in mind, college-centered Choice Resources created Passion Conferences to spread The Word through youth events and entertainment. This wasn’t proselytizing; it really was a Passion. And Origin gave it visual life through end-to-end design: an event catalogue, tickets and VIP passes, video, packaging, apparel and the Six Steps record label. The result? Over 40,000 attendees in 2000.

Passion Conferences Poster

Forget features and benefits—Passion Conferences was a full-blown cultural event. So for the tens of thousands of young event attendees, we created a catalogue to help not just orient them with the days’ happenings, but also plug them into the message of the overall movement. And the faithful piece did it all with a high-energy feel and a university market appeal. Easy to read and well-organized, they were the event’s second-most popular book.

Passion Conferences Promotional Event Video

The Devil may live in the details, but he couldn’t do much when it came to the smallest elements of Passion Conference collateral (must’ve been busy at Microsoft). Origin designed conference tickets and VIP passes to integrate with Passion identity, and get attendees excited with vivid design, quality materials and all the right information. After all, this wasn’t just a ticket to an event; it was a ticket to a whole new lifestyle.

Passion Conferences Print Advertisement

With enough people to fill a football stadium, the conferences really were something to see. So why not see them again? Origin designed the event’s official DVD and packaging so the moment could live forever—and people who couldn’t make it could get a taste of the tour. With pounding music, quality editing and vivid content, it’s still a big seller when it comes to witnessing the power of many people traveling the same path.

Passion Conferences Event VIP Pass

Since no concert or conference worth its bathroom lines is complete without a great T-shirt, Origin designed snazzy Passion Conference 2005 T’s with inspirational messages and a wicked-cool design. And we used quality materials to match the caliber of the event, delivering long-term remembrance value. You can still catch kids sporting them at college campuses and coffee shops around the country—if you start looking around noon when they all wake up.