Six Steps Records Logo

When British music giant EMI Group decided to launch a new Christian label called Six Steps Records, they turned to Origin. Named by Billboard Magazine as “America’s Best Christian Music Label,” Sparrow is part of spiritual media promoter Passion Conferences, and showcases contemporary Christian talent both new and popular. Origin helped the label take off the right way by designing its identity, including a logo, CD packaging, direct mail and stationery. They rocked. They prayed. It was good.

Six Steps Records Premier Artist CD Package

Origin gave the Six Steps/Sparrow label cover art and brand design its artists and owners could be proud of. True, you can’t judge a book by its cover—but who wants to buy a CD with cheesy design and packaging? (Possible exception: the Beatles’s White Album, which was pretty freaking smart). Out of respect for the artist, the audience and the label’s brand, it’s worth going the extra mile by matching the package with the product.

Six Steps Records Artist CD Package

We also supported Six Steps/Sparrow’s marketing efforts through savvy direct mail and stationery design that gave the brand the kind of progressive, heavy-hitting image it takes to make it in the mega-competitive music biz. The direct mail sold the label and artists in style; and the letterhead got decision-makers to take notice. In the old days, handwriting was the measure of a letter-writer’s gravitas; these days, it’s often the letterhead that says: “I’m for real.”