2005 Southwest Regional Conference Binder

Finance. Marketing. Securities law. Investor relations can be scary. That’s why when the National Investor Relations Institute (NIRI) needed design for its Southwest Regional Conference 2005 in New Orleans, we gave them a bewitching campaign to boost attendance and make the most of the event. The Mardi Gras thing is for amateurs. Our voodoo-themed program included direct mail, advertising, conference materials and a bloody good Web site to get their “IR mojo working” and put the gris-gris on low attendance.

2005 Southwest Regional Conference Promo Poster

To bring attention and excitement to the event, Origin designed a delightful little direct mail poster. It carried the same look as the rest of the program, one that avoided the round file and got people thinking about the show. And maybe the Twilight Zone.

2005 Southwest Regional Conference Web Site

Like that sacred tabu idol the Brady Bunch brought back from their trip to Hawaii, every piece of conference material, from catalogs to passes to banners and signs, cast a mysterious spell on attendees. Only this was the good kind of spell; the kind instilling confidence, enthusiasm and professionalism in the NIRI brand while interjecting a little fun along the way. Not an evil spell, like the kind that guest stars Don Ho.

www.shareholder.com/niri-houston/SWConf/

2005 Southwest Regional Conference Game

In New Orleans, all roads seem to lead to the French Quarter; or an old creepy Gypsy lady with an eye patch. But for the conference’s promotional campaign, all roads led the Web site, where you could check out the haps, register and work out show logistics—all while feeling the frightfully fun voodoo theme. And since the word voodoo is Louisiana French for “spirit,” it also gave an overview of the event’s many cocktail receptions.

www.origindesign.com/PINS/