Ant Farm Retrospective Poster

When it comes to contemporary and performance art and architecture, the Ant Farm collective really gave the people of the ‘60s and ‘70s something to chew on. When the University of Houston’s Blaffer Gallery hosted a traveling exhibition of the Ant Farm’s world and work in early 2005, Origin promoted the show through banners, announcements, direct mail and more. We may not have deconstructed The Man’s iconography, but we sure got people to the show.

Ant Farm Retrospective Invitation Package

Since we know the Ant Farm guys personally, we wanted the show to be extra-special while it was here in the Bayou City. First and foremost, that meant getting people there. We created a series of direct mail pieces targeting the right people and tying into the Blaffer Gallery’s Web site. With a design that spotlighted the revolutionary direction of the Ant Farm movement, they generated lots of interest and brought all generations of art fans to the exhibition.

Ant Farm Retrospective Title Wall

At the show itself, we made sure those around the Blaffer Gallery knew what the Ant Farm exhibit was all about by designing a title wall that carried the visual elements of the promotional campaign and tied it all together at the exhibition site. The banners did a sweet job of promoting the show at the Blaffer and drawing attention to its eclectic collection of drawings, photos, blueprints, models, video and original works.