Houston—February 20, 2008—Origin renewed DiverseWorks Art Space’s image to commemorate the art center’s 25th anniversary.

“Origin’s innovative branding of our 25th anniversary season gave us a complete redesign of our most important marketing tools,” said Diane Barber Co-Director and Visual Arts Curator of DiverseWorks. (www.diverseworks.org) “The new design was so effective that it generated a lot of excitement and pre-gala buzz, resulting in our most successful fundraiser ever,” Barber said.

The 25th anniversary brand includes a new DiverseWorks logo featuring a paint-dripping hand and the words “Gimme 25” above the slogan “25 Years of Getting Our Hands Dirty.” Origin redesigned DiverseWorks’ quarterly event calendar and marketing materials, and reskinned the website to showcase the 25th anniversary logo and rebrand.

Origin also managed and donated marketing professionals services for DiverseWorks’ 25th anniversary gala, held on February 8th in the Crystal Ballroom at the Rice Hotel. In celebration of the event’s theme, partygoers were urged to “come clean and leave dirty.”

DiverseWorks is a Houston-based non-profit art space, which features contemporary visual, performing, and literary art. In its 25 years, DiverseWorks has featured renowned artists from across the globe, and has contributed greatly to the diversity of art enjoyed by the Houston art community.

“Having an organization in Houston that promotes artistic expression and challenges convention, such as Diverseworks, is essential to the vitality of Houston’s arts community,” said Jim Mousner, Origin Principal and Creative Director.

“DiverseWorks has benefited the Houston art community’s reputation locally, nationally, and internationally. Origin’s contribution to celebrating Diverseworks’ 25th anniversary is a testament to our support of this important organization and to forging new paths for the future of art in Houston and beyond,” Mousner added.

See the logo and the gala invitation.

About DiverseWorks

DiverseWorks is a non-profit art center dedicated to presenting new visual, performing, and literary art. DiverseWorks is a place where the process of creating art is valued and where artists can test new ideas in the public arena. By encouraging the investigation of current artistic, cultural and social issues, DiverseWorks builds, educates, and sustains audiences for contemporary art. Visit www.diverseworks.org