Houston—March 18, 2008—Origin Design Director, Denise Madera, recently presented “Killer Creative: Design with Distinction” to the Society for Marketing Professional Services (SMPS) regional conferences in Dallas and Birmingham, and the Houston SMPS Chapter monthly luncheon. SMPS is comprised of marketing and business development professionals from architectural, engineering, construction (AEC) firms, as well as planning, interior design, and specialty consulting firms.

“AEC firms depend on creative presentations and products as a catalyst for generating business. Tight deadlines and limited marketing staff resources can threaten an AEC marketing professional’s ability to maximize innovation in their creative work,” said Doug Parker, SMPS Houston Chamber Senior Advisor. “Denise’s presentation provided SMPS professionals with advice and tools to kick things up a notch and give their firm a competitive edge with “killer creative.””

Madera’s two-part presentation walks through the entire creative process, giving design professionals invaluable tools and techniques to enhance their creative products. Denise uses Adobe InDesign and Photoshop software to teach software features that increase creative ease and functionality.

“As a director for a creative marketing firm, I face the daily challenge of trying to maximize both time and creativity to produce unique, compelling communications,” Madera said. “By taking professionals through real-life scenarios, from concept through layout to final deliverables, I teach them tips and tricks, to generate concepts, color choice, or software selection. It is possible to create bold pieces on killer deadlines, too.“

To schedule a presentation on “Killer Creative“ for your organization, contact Doug Parker by calling 713-520-9544.

About Denise Madera

Denise serves as Design Director for Origin. Prior to joining Origin, she spent 8 years with Inc. Design, a Manhattan-based agency. She has developed materials for Midway Companies, Urban Land Institute, The Morgan Group, CenterPoint Energy and Turner Logistics. Her work has been recognized in numerous publications including Creativity, Print Magazine, The Big Book of Color in Design and The Little Book of Layouts and has received numerous design awards including Addys, American Graphic Design Awards, ADCH Awards and International ARC Awards.