Retail Packaging

There’s a reason nobody goes out for a romantic fluorescent-light dinner for two—candles rock. But Enchanted Lighting created the best of both worlds: an innovative microchip-powered bulb that flickered just like a candle, but without the safety risk. As the product launched, they needed to package it in a way that would do justice to its aesthetics and communicate the benefits of this technical innovation. With fantastic design and photography, they practically sold themselves.

Retail Packaging

We’re not just being shameless self-promoters—this time—when we say that these little candle thingys really are pretty. That’s why with Enchanted Lighting, we paid special attention to the photography. Origin hired Craig Stewart to get the shots just right—and the result was brilliant. (Though I’m sure he felt funny adjusting the lighting for a picture of yet another, smaller light and eventually taking a picture of that picture for this Web site.)