Educational Brochure

Eyewear and eye care are personal services people don’t think much about. So to open the eyes of prospective Today’s Vision clients, we created a series of geographically and demographically focused direct mail pieces to get people in the door and out of the habit of using their regular provider. Personal, provocative and giving a clear view of the Today’s Vision benefits, they integrated nicely with other components to really get the word out. See?

Advertising

We wrote the campaign’s supporting print pieces REALLY BIG so prospects could read them. Just kidding. But we really did create promotional collateral that made a BIG impression on conversion rates and seeing the value of Today’s Vision. Reverberating with the messages and identity of the other components, the campaign’s print work helped speed the sales cycle for all product and service lines while delivering the message with a polished, professional image.