2004 Annual Report

Regional airline ExpressJet skyrocketed after its 2002 IPO. To make sure the company’s marketing efforts were Top Gun, it needed a seasoned marcom copilot to help it get a clear visual on the brand. We made ExpressJet’s 2004 annual report compelling and clear—with high-quality photos, all the right facts and a big-league design and production that portrayed performance, growth, ambition and accountability.

2004 Annual Report

The statistical nature of this annual quickly drove home the fact that ExpressJet is one spin-off that’s not in any danger of going into a financial tailspin.

2004 Annual Report

ExpressJet had its roots in Continental, so we created its identity to reverberate Continental themes—but still gave ExpressJet the individuality due to a company that made Fortune’s list of “America’s Most Admired Companies 2004.”